BP has been in hot oil for months now. Can they find a Blue Ocean Strategy after all this? Click to see this video or cut and paste into your browser.
http://www.youtube.com/watch?v=7VmrIwLpuIk
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About Me
- Dr. Sarah Layton
- Dr. Sarah Layton, CEO Sarah Layton is the founding Managing Partner of Corporate Strategy Institute, Inc., a strategic management-consulting firm based in Orlando, Florida where she has played key roles in planning the strategic direction for numerous companies. A quick study, she immerses herself in learning about her clients and their needs as the first order of business for each assignment. Dr. Layton grew up in her family’s manufacturing business. After bachelors and Masters degrees, she developed and directed a college healthcare program. Later a Fortune 500 healthcare company recruited her for marketing and product development. After earning her Doctorate in Business in 1991 she became CEO of Corporate Strategy Institute, where she remains today. She has written numerous articles and a book on strategic planning, (Competitive Strategies: Planning Your Organization’s Success), and is the former host of Time Warner’s Central Florida Business Review. Most recently, she traveled to Fontainebleau, France to complete qualification for Blue Ocean Strategy tools, concepts and framework and is now qualified in Blue ocean Strategies.
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